An author website is an important promotional tool for writers by providing them a platform to promote their books, blogs, and other products and talents. While a website is but one spoke in the marketing wheel, it is the most important one because it provides the hub from which all other marketing campaigns and social media can be anchored.
Here are some great articles and blogs about the importance of author websites, including tips on design and meeting your fans' expectations. You'll also find examples of good author websites that you can use for ideas to improve your own site.
"An Author Website Checklist" by Digital Book World
"5 Things Your Fans Want to See on Your Website" by Hostbaby
(Written for musicians, but translatable to authors, as Hostbaby is a web platform for DIY artists)
"Best Practices for Author Site Design" by Alison Presley
"Ten Author Websites That Really do the Business" by The Writing Platform
A series of helpful articles on "Author Websites" by the Huffington Post
Happy web designing, folks!