Finding a niche market for your book

Every book has a story to tell, and every story has a reader. Finding these readers is the challenging part for most indie authors and publishers. Yes, you can stock your book at your local Chapters Indigo bookstore or at online retailers via Kobo Writing Life and Amazon Kindle Direct Publishing, but what about the untapped niche market?

I've attended quite a few author and publisher conferences over the past few years, and I've sat in on many workshops about writing and selling books. I always get excited when I learn something new, especially when I hear about the creative ways in which authors find new audiences for their books. Here are some examples that come to mind:

- A woman who wrote a memoir/self-help book about estate planning for widows found a niche market with financial planners throughout the USA.

- A woman who wrote a book about being a blind athlete received a bulk order from an organization for the visually impaired.

- A man in northern Ontario who wrote local murder mystery fiction found a niche market in convenience stores/gas stations along the highway near his hometown.  

- And finally, for me, a New Brunswick author who wrote a fiction novel based in New Brunswick, I just delivered my first box of books to Kings Landing Historical Settlement, a provincially run attraction that sees thousands of visitors each summer who pass through the largest gift shop in the province.

Copyright Kings Landing Historical Settlement

Here are some interesting blog posts that give more examples and ideas about finding your niche market. In essence, you need to figure out what makes your book unique and then seek out those readers.

Boost you books sales with the power of niche marketing by Alan Rinzler

The niche market: resilience in niche marketing by Pybsoft

How will you find your book’s niche target audience — by design or by chance? by Karen Jonson

Happy book selling, everyone!

Stacey D. Atkinson is a freelance editor and author of Stuck, a novel she published via her independent company Mirror Image Publishing. 

2 comments

  • Cheryl
    Cheryl
    Fantastic! Just found your blog actually though your article on minimalist writing. A fellow Ottawa dweller! Looking forward to reading your content and learning lots. Oh - and picking up your book! www.revivers.ca

    Fantastic! Just found your blog actually though your article on minimalist writing. A fellow Ottawa dweller!
    Looking forward to reading your content and learning lots. Oh - and picking up your book!
    www.revivers.ca

  • Stacey
    Stacey
    Thanks, Cheryl. I'm going to check out your website, too. Nice to meet another Ottawa blogger/entrepreneur!

    Thanks, Cheryl. I'm going to check out your website, too. Nice to meet another Ottawa blogger/entrepreneur!

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